Big Data – Applicable to some, but not for all?

Big Data applications are moving from their search engine origins to the affordable commercial realm, providing dataphiles with sharp new tools to dissect and analyse massive volumes of electronic data.  What is even more impressive than this sexy new technology is the marketing hype. I recently read a Big Data article in Forbes referring to … [Continue reading...]

Is Big Data really for you?

Its mid 2012 and the marketing drums are beating, pushing their message to sceptical enterprises.  There is a shiny new toy in town and its name is BIG DATA. In a style that Donald Draper of the Mad Men TV series would be proud of, sensationalist headlines like “it is almost too late for big data”, and “BD: You need to do something about it … [Continue reading...]