How accurate is your CRM Data for Contacts within Organisations?

In our previous article we looked at the CRM decay rate for Organisations (eg Contact = ABC Company Pty Ltd). This article considers the extra factors that affect the decay rates for contacts within organisations. (eg Contact = Ms Jane Smith @ ABC Company Pty Ltd) Please click on the following for decay rates of Residential Contacts or … [Continue reading...]

How accurate is your CRM Data for Organisations?

CRM data for organisations becomes out-dated (decays) over time primarily due to organisations: Going out of business, Relocating, and/or Changing their name. The following article provides indicative decay rates based on a series of assumptions, which may, or may not be applicable to your unique circumstances. However, when compared … [Continue reading...]